Advertising: big marketers are betting on 'Austin Powers' to endear them to young people

Article Abstract:

Despite a sensitivy towards the word 'shagged,' advertisers have latched on to Austin Powers. They hope that ads featuring the bespectacled British secret agent, played by the American comic actor Mike Myers, will appeal to teenagers and young adult audiences. They point to the success of Mr. Myers previous film, 'Austin Powers: International Man of Mystery,' and the current popularity of phrases from the movie, such as 'Yeah, baby!' as evidence of the character's ability to reach a market segment that is wary of media manipulation. These advertisers see audiences in general viewing Agent Powers' relentless sexual innuendo as playfully hyperbolic rather than offensive.

Spokesperson, Usage, Media coverage, Myers, Mike, Characters and characteristics in motion pictures, Movie characters, Austin Powers: The Spy Who Shagged Me (Motion picture)

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Advertising: from Minolta, a new marketing campaign focuses on inspiration instead of hardware

Article Abstract:

Minolta Corp., Ramsey, NJ, has contracted with Hill, Holliday, Connors, Cosmopolus Inc., New York, for $10 million to $13 million worth of advertising through Sept 2000. Lois/EJ was the previous agency. The campaign, using the tag line "Do something important" and works by contemporary photographers, promotes both office and consumer imaging and camera equipment. Competitive Media Reporting estimates Minolta spent $4.6 million in 1997 and $7.6 million in 1998 to advertise these products. By comparison, one of the leaders in this market, Canon, spent $73.6 million in 1998.

Photographic equipment and supplies, Photographic and Photocopying Equipment Manufacturing, Campaign Launched, Photographic Equip & Supplies, Column, Photographic industry, Hill, Holliday, Connors, Cosmopulos Inc., Minolta Corp.

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Big-budgeted campaigns for auto racing and golf reach out to spectators and sponsors

Article Abstract:

The Indy Racing League and United States Golf Association are both running million dollar campaigns this summer to increase attendance and lure advertising dollars to the industries. Wieden and Kennedy is representing the Racing League and BBDO New York represents the Golf Association.

Marketing procedures, Campaigns, BBDO New York, Wieden and Kennedy Inc., United States Golf Association, Automobile racing, Indy Racing League

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