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Advantage, customer

Article Abstract:

The recent decline in housing markets has driven bankers like Commonwealth Bank, ANZ Banking Group, National Australia Bank and Westpac towards small and medium-sized enterprises. The environment created by the bankers is gaining its due recognition in the eyes of small business entrepreneurs, who are finding themselves in a position to strike a better financial bargain.

Author: Roberts, Craig

Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2005

Financial management, Finance, Company investment, Investments, Company financing

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Small banks fight back

Article Abstract:

The strategies being adopted by smaller banks in Australia to lure in customers are discussed. Better customer services and innovative products are their weapons against the bigger banks.

Author: Thomson, James

Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2005

Marketing procedures, Comparative analysis, Customer relations

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Subjects list: Banking industry, Australia, Services, Small and medium sized companies

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