Advertising industry

Article Abstract:

Revenues for advertising firms increased 6.4% to $320.3 billion in 1994 and are expected to show a similar growth of 6.6% to $340 billion in 1995 on a worldwide basis. The United States was the leading area for revenue growth with a 7.9% increase to $149 billion for 1994 compared to a 5.1% increase to $171.3 billion for non-domestic firms. Interpublic Group and Omnicom Group are good investment opportunities in the advertising industry group.

Saatchi & Saatchi Company PLC

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Advertising industry

Article Abstract:

Advertising agencies receive a higher percentage of their revenues from international sources than the typical US company. Markets in Latin America and Asia are becoming more important, though currency exchange rates and other factors can be risky. Client shifts with defections and new business are not a revenue factor. The Atlanta Olympics, the presidential election, and foreign operations make these stocks attractive in 1996.

AD, IPG, FCB

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Advertising industry

Article Abstract:

Worldwide revenues for the advertising industry are expected to grow 6.6% to $341 billion in 1995 and $365 billion in 1996. Asia, Latin America, and the Eastern European countries are the fastest growing markets and will outperform the US industry in 1996, with sales expected to rise 7% to $183 billion. These stocks have risks, but True North, Omnicom, and Interpublic Group should considered by investors.

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• Abstracts: Publishing industry. part 9
• Abstracts: Newspaper industry. part 7

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