Newspaper industry

Article Abstract:

Newspapers are facing slow growth in advertising revenues, and are also dealing with the rising cost of newsprint. Growth in advertising revenues was only 6%-7% for 1994 even with a 4% increase in advertising prices factored in. Newsprint prices have jumped 20% from $470 per metric ton in 1994 to $675 a ton on the East Coast in 1995. These combined factors will limit newspaper profits for 1995 and make newspaper publishing stocks a poor investment.

MEGA, PLTZ

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Newspaper industry

Article Abstract:

Newsprint costs and a mediocre advertising market are affecting newspaper profit margins in 1996. Advertising placement in newspapers has been slow, and preprinted ads have plateaued, but classified ads have increased since 1990-91 and are profitable. However, newsprint and labor costs are still significant economic hurdles for newspapers. Newspaper stocks are not timely and are expected to underperform the market in 1996.

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Newspaper industry

Article Abstract:

Newspaper publishing is facing economic challenges in the 1990s, due to competition, consumer spending changes, new technology, and decreases in advertising volume. Newsprint price retreats, because of slack demand, have eased earnings decreases. Newsprint price increases, however, remain the largest problem through 1996. Investors need to show caution in newspaper stock selection for the next 12 months.

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