Advertising, random sales response, and brand competition: some theoretical and econometric implications

Article Abstract:

Research into decision-making and decision factors related to advertising management is examined under two market conditions: (1) random response to advertising, as evidenced by random sales figures, and (2) advertising in a market segment characterized by several brand-name competitors. Competitive factors analyzed exist not only between companies but also between brands produced by the same company. A theoretical model is developed related to advertising decision-making that accounts for sales-advertising relationships and the advertising company's attitude toward risk related to advertising decisions. The model developed is econometric, by design. The econometric model is finally applied to the cigarette advertising industry, which meets the two criteria originally established by the research design.

Decision-making, Decision making, Competition (Economics), Advertising, Economics, Econometrics, Consumer preferences, Brand name products, Brand names, Information theory, Information theory in economics

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Fair pricing of unemployment insurance premiums

Article Abstract:

A theoretical model of a regulated private market for unemployment insurance is used to determine actuarially fair unemployment insurance premiums. The capital assets pricing model is used under the assumption that insurance firms lend and borrow in the capital market in order to finance benefit payments. Estimates of betas and fair premiums are presented for the US unemployment system.

Management science, Unemployment insurance

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The optimal durability of fixed capital when demand is uncertain

Article Abstract:

Research into the effect of changing demand on asset durability reflects that prices in competitive markets are related to the desirability of fixed capital duration within the industry. Durability is shown to be a decreasing function of demand in an industry-wide context.

Assets (Accounting)

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