After the ad break
Article Abstract:
The changing trends in advertising industry are discussed. The industry is witnessing a massive transformation because of technology. Consequently, it can no longer be remain content at 30-second advertisement breaks on televisions. Web sites and blogs are going to rule the roost and the advertising industry must upgrade itself with the new set of skills if it wants to be in the game. The changing trends in market research are also discussed.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2005
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Look and learn
Article Abstract:
The details on eye-tracking technology, which is used by Australian supermarkets to observe consumer purchasing trends, are presented.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2005
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Golden oldies
Article Abstract:
The baby boomers are a segment which is often negelcted by the marketers. The ways of marketing to them is disscussed.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2004
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