Power to the marketers
Article Abstract:
The slow demand and increased competition in many industries have forced the marketing directors to focus on short-term, tactical strategies and campaigns. While marketing is described as a combination of art and science, strategic marketer is emerging with the skills of a conventional marketing director and a management consultant.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2003
User Contributions:
Comment about this article or add new information about this topic:
A poor sale
Article Abstract:
Some companies see marketing as a vital part of their business whereas others regard it as a minor function. Marketing means a management process that should be the main aim of a company's total activity.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
Teenage wasteland
Article Abstract:
The need for marketers to adopt innovative marketing strategies to tap teenage segment is examined.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Pecking order of the legal eagles. Allen's work epic. Lawyers in limbo
- Abstracts: Retailers take the next step. Cost and value. Big two fuelled for the next lap
- Abstracts: Little diggers. A precious-metal punt. Explosive times ahead: the Wild West is poised to profit from a renewed global appetite for its mineral wealth
- Abstracts: Ride those tigers. Unloved lovelies. Energetic stocks
- Abstracts: Resources revival. A happy marriage for Rio