After the frenzy of Super Sunday, account activity takes center stage again

Article Abstract:

Company marketing departments and ad agencies alike will put the Super Bowl behind them for another year and get back to basics: consolidate products for a new ad agency; put one product out for agency review; realign agency personnel around a certain client. Companies mentioned are E*Trade Group Inc.; Anheuser-Busch; Kellogg Co.; Morgan Stanley Dean Witter; Budget Rent-a-Car; Ralston Purina; Sara Lee Corp.; Clorox Co. Agencies mentioned: Gotham; Goodby, Silverstein & Partners; Modem Media-Poppe Tyson; Starcom Media Services; Optimum Media; DDB Needham; Black Rocket; J.Walter Thompson USA; Thompson Canada; Thompson London; McCann-Erickson Worldwide;Young & Rubicam; Bravo Group; Diamond Communications; Media Edge.

Agency Self Promotion, New Agency Services, Marketing, Abstract

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Ford is starting a big campaign to establish a common image for its sport utility vehicles

Article Abstract:

The Ford Motor. Co. is preparing a new ad campaign for its sport utility vehicles that will be one of the largest campaigns ever in the industry. The company wants to establish a common brand identity for its sport utility models to contain advertising costs, and will advertise these vehicles as a group, as well as individually, including its giant new Excursion model. The campaign, which will use television, print and Internet ads, uses a new slogan, 'no boundaries.' The campaign, for which Ford has not disclosed its budget, was created by the J. Walter Thompson agency.

Motor vehicles and car bodies, Utility Vehicles, Light Truck and Utility Vehicle Manufacturing, Campaign Themes, Advertising, Automobile industry, Ford Motor Co., Sport utility vehicles, JWT Worldwide, F, J. Walter Thompson Co.

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