After years of being off track, VH1 hits its groove

Article Abstract:

MTV Networks' VH1 cable channel has established almost no self-identity with television viewers. The channel features a strange combination of oldie music videos and sitcom reruns, as well as stand-up comedy performances. Since 1994, when John Sykes became VH1's president, the channel has discovered a strategy that has led to higher ratings and increased profits. VH1 maintains the highest concentration of the most desireable viewers for advertisers. Several major advertisers, such as American Express and Lexus, are planning to launch ads on VH1. The channel's formula for success was to offer pure music and music programs that were targeted for adults.

Comment:

Strategy of offering music and programming for adult viewers has turned channel around

Marketing procedures, Cable Television Systems, Cable television broadcasting industry, Cable television, MTV Networks Inc., Article

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Head of CBS quits in move seen as early; chief operating officer ascends to the top job

Article Abstract:

Chairman and CEO of CBS, Michael Jordan, has resigned his top post after melding the old Westinghouse into the media network. Westinghouse bought CBS in 1995 for $5.4 billion. CBS's current president, Mel Karmazin, rises to the top job, though his take on the move is that it is all a non-event, that he will continue to run everything just as he has been doing all along. The no-nonsense aggressive leader became part of the CBS fold when his radio group was acquired by CBS in 1996.

Executive changes & profiles, Radio and Television Broadcasting, Radio & TV Broadcasting, Officials and employees, Appointments, resignations and dismissals, Broadcasting industry, Broadcasting, CBS Corp., CBS, Karmazin, Mel, Jordan, Michael H.

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NBC moves to sell goods to its viewers

Article Abstract:

NBC has entered into a strategic alliance with GE Equity and the cable network called Value Vision. The move is to further the TV network's trial of selling consumer goods with a television tie-in like selling "The 60's" music CD during the February special it broadcast. NBC's and GE's investment, after warrants, will come to $56 million.

Comment:

Network giant entered strategic alliance with cable network, Value Vision

Strategic alliances, Cable and other pay TV services, New Electronic Marketing, Cable TV Networks, Self Promotion, Television broadcasting industry, Contracts, Mail-order industry, Mail order business, Cable networks (Television), National Broadcasting Company Inc., Value Vision

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