Agencies ask, 'whose Sock Puppet is it anyway?' With compensation shrinking, ad shops assert ownership over their cute creations

Article Abstract:

As Pets.com goes under, so does the company's popular mascot Sock Puppet. Sock's creator, TBWA Chiat/Day which also created Taco Bell's woeful chihuahua fought for a piece of the Sock's future earnings from key chains, toys, etc. Generally, ad agencies used to get about 15% commission on each dollar their client spent for the campaign for their mascot. Now, agencies are getting a larger stake in their characters and icons.

Licensing/Sales Agreements, Licensing agreements, TBWA Chiat/Day Inc., PETsMART Inc., Pets.com

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What to do with a brand gone bland?

Article Abstract:

Reviving old brands is less expensive than creating new ones. Although General Motors will phase out Oldsmobile, other firms are trying to revive existing brands. Examples include LG Electronics' Zenith, General Mills' Lacoste sportswear, Advantica Restaurant Group's Denny's restaurant chain, and Philips Electronics.

South Korea, Netherlands, Food & Kindred Products, Food Manufacturing, Household audio and video equipment, Consumer Electronics, Audio and Video Equipment Manufacturing, Computer and Office Equipment, Office & Computing Machines, Eating places, Food Services and Drinking Places, Advertising, FOOD AND KINDRED PRODUCTS, APPAREL AND OTHER TEXTILE PRODUCTS, Advertising Activity, Apparel & Related Products, Apparel Manufacturing, Analysis, Office equipment, Office equipment and supplies industry, Office equipment industry, Food industry, Marketing, Consumer electronics industry, Restaurant industry, Koninklijke Philips Electronics N.V., Clothing industry, Restaurants, Brand name products, Brand names, General Mills Inc., GIS, PHD, LG Electronics Inc., Denny's Corp.

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Omnicom, NBC discuss unusual TV deal

Article Abstract:

In an innovative relationship, NBC has asked Omnicom Group ad agency to finance most of a Jennifer Lopez television special. The arrangement would prevent NBC from having to sell the show during the advertising downturn. Omnicom would be responsible for enlisting advertisers from its own client portfolio. TV networks, hampered by the advertising slump, are looking for creative new ways to cater to ad agencies and generate much-needed ad revenue.

Television Broadcasting, Television broadcasting stations, Agencies, Television broadcasting industry, Omnicom Group Inc., OMC, Performances, National Broadcasting Company Inc., Lopez, Jennifer, Television specials

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