Aligning Manufacturing Strategy and Business-Level Competitive Strategy in New Competitive Environments: The Case for Strategic Resonance
Article Abstract:
The article addresses the conflict arising when competing paradigms of market-led and resource-driven approaches are used to drive management strategy, as both paradigms are flawed and create strategic dissonance. The potential role of operations manager input is discussed to restore strategic resonance.
Publication Name: Journal of Management Studies
Subject: Business, general
ISSN: 0022-2380
Year: 2005
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Building a Strong Foothold in an Emerging Market: A Link Between Resource Commitment and Environment Conditions
Article Abstract:
An inverse link between resource commitment and market uncertainty is identified and delineated, and its impact on multinational entities assessed within a framework of strategic planning. The relationship between resource commitment and cultural distance is also described.
Publication Name: Journal of Management Studies
Subject: Business, general
ISSN: 0022-2380
Year: 2004
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