A dashboard for online pricing
Article Abstract:
Online businesses provide a higher quality of information about their products that are provided to consumers and retailers. The use of this rich information has led to the use of innovative dynamic pricing techniques by successful online retailers. Important considerations for creating online pricing strategies are presented.
Publication Name: California Management Review
Subject: Business, general
ISSN: 0008-1256
Year: 2007
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All in the family
Article Abstract:
A survey on the online shopping behavior of young children and teenagers is conducted. The survey results reveal that parental influence has a major impact on children's online shopping decisions.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2005
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All in the family
Article Abstract:
A survey by Harris Interactive showed that almost nine in ten owners consider their pets part of their family. Other details of the survey results are discussed.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2008
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