Assessing the validity of secondary data proxies for marketing constructs
Article Abstract:
A study is conducted to explore the benefits and costs raised by the use of secondary data indicants as proxies for studies in marketing strategy and channel contexts and to specify procedures by which the construct validity of these proxies can be assessed. It is argued that judicious selection of an approximate proxy and careful assessment of the proxyEs performance within a theoretically specified nomological network of constructs can provide compelling evidence of construct validity.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2004
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Market orientation and business performance in a Chinese business environment
Article Abstract:
A study is conducted to examine the nature of the correlational relationship between market orientation and company performance using sample data from firms engaging in China trade in Hong Kong. Results show a significant difference in the performance of China trade companies that are market-oriented and those that are not market-oriented, thus showing positive correlation between market orientation and business performance.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2003
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Identifying the determinants of value creation in the market: a competence-based approach
Article Abstract:
A method for translating market demands into company competencies and identifying the determinants of value creation in a given market is described. The study contributes to an increased understanding of the complex relationship between market and company and to the development of methodological approaches to determining the creation of market value in a specific situation.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2004
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