An examination of the influences of store layout in online retailing

Article Abstract:

Information processing theory and aspects of the technology acceptance model (TAM) are used to theorize how two types of online store layout influence consumer elaboration and response. Results show that consumers exposed to a tree structured online store layout perceived the store to be easier to use, experienced grater elaboration of product related information, had higher levels of product and brand recall, greater purchase intentions and a more positive attitude toward the retailer than those exposed to a tunnel structure online store layout.

Consumer Behavior, Customer service, Support services, Consumer behaviour

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A topology of online shoppers based on shopping motivations

Article Abstract:

A typology based upon motivations for shopping online is developed. An analysis of these motives, including online convenience, physical store orientation, information use in planning and shopping, and variety seeking in the online shopping context suggests the existence of four shopping types that are labeled convenience shoppers, variety seekers, balanced buyers and store-oriented shoppers.

Retail Trade, Retail industry, Technology application

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A latent class segmentation analysis of e-shoppers

Article Abstract:

A latent class modeling approach is applied to segment web shoppers, based on their purchase behavior across several product categories. Consumers are more concerned about web attributes that are associated with perceived losses than with web attributes that consumers associate with gains and getting the lowest price does not appear to be a very important attribute for web shoppers.

Internet marketing

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