An integrated model of attitude and affect: Theoretical foundation and an empirical investigation
Article Abstract:
The affect, feelings and emotion and attitude, evaluative judgment based on brand beliefs streams of research are combined to propose an integrated model of attitude and choice. The predictive validity of the proposal model is tested and compared to several other nested models using a regression and logit framework.
Publisher: Elsevier B.V.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2005
Consumer Behavior, Models, Brand choice, Consumer behaviour
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2005
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Balancing external adaptation and internal effectiveness: achieving better brand performance
Article Abstract:
The impact of organizational culture on brand equity is evaluated.
Publisher: Elsevier B.V.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2006
Management dynamics, Management, Evaluation, Corporate culture, Company business management, Brand equity
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2006
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Comment about this article or add new information about this topic:
Subjects list: United States
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