An investigation of coupon-prone consumers Their reactions to coupon feature manipulations
Article Abstract:
A study looks at the interactive effects of consumer coupon use and two different coupon features. One features is the magnitude of coupon face value and the price stipulations set on coupons and the second is brand evaluations.Results from this survey show coupon users were less sensitive in their reactions to increase magnitude and face value.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2001
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Background music pleasure and store evaluation Intensity effects and psychological mechanisms
Article Abstract:
A recent study takes a look at the effects of background music on store evaluations by consumers. It details psychological mechanisms and how they are affected by the background music in stores. The study results found that the pleasure intensity which influenced a store did increase, but not in a directly transferred manner.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2001
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Re-conceptualizing consumer store image processing using perceived risk
Article Abstract:
In order to gain and keep a strategic competitive advantage in the retailing industry, companies need to understand the attributes that consumers value and use in order to choose between stores They also need to understand why these attributes are important. Most studies have found the same attributes to be important.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2001
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This helps us gain indepth knowledge on the various coupons available in the market today and its after effects