An obscure rule helps food bar's pitch

Article Abstract:

Cooke Pharma Inc. has a new product called HeartBar that falls in a category of roughly only 200 other products. It is being referred to as 'medical food' instead of dietary supplement, thus, much less regulation is required from the FDA before the product can be marketed. Medical foods already on the market, however, have not been advertised directly to consumers as HeartBar will be. The product contains the equivalent of 16 heart dilator pills, L-arginine, and is claimed to improve circulation and reduce angina-like pain. HeartBar will be available in raspberry or vanilla flavors.

Marketing procedures, New Products/Services, Pharmaceutical preparations, Advertising Activity, Cardiovascular Preparations NEC, Recipes and menus, Pharmaceutical industry, Marketing, Food, Abstract, Control, Cardiac patients, Diet therapy, Amino acids, Cooke Pharma Inc

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FDA received data on adverse effects from using Viagra

Article Abstract:

The Food and Drug Administration has received about 100 reports of men suffering serious adverse reactions or dying after taking Viagra, an impotence drug, but regulators remain convinced that it is safe. Rather tnan track all reactions, the government searches for signals that a drug may cause unusual effects on patients. As of mid-June, the FDA has received about 30 reports of men dying after taking Pfizer Inc.'s drug.

Comment:

FDA receives data on adverse effects from Viagra use

Product standards, safety, & recalls, Company Planning/Goals, Hormones NEC, Cardiovascular Preparations, Pfizer Inc., Hormones, Article, Viagra

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