Analyses of U.S. and Japanese management processes associated with new product success and failure in high and low familiarity markets

Article Abstract:

Japanese firms and their American counterparts showed similarities and differences in managing their new product development (NPD) processes. Models of NPD processes of both countries feature sales and marketing expertise as significant factors in the success of new products. Unlike their US counterparts, Japanese firms do not rely on marketing integration but adopt a more invariant sales approach. Japanese firms also exhibit strong management decision-making and controlled decentralization when enforcing decisions.

Product Development, Models, High technology industry, Marketing, Marketing management

---

Innovation strategy and sanctioned conflict: a new edge in innovation?

Article Abstract:

Results of an organizational behavior survey reveal that there is a strong positive relationship between innovation strategy success and constructive sanctioned group conflict. The results suggest that new product development managers can create an environment conducive to team success by assessing their firms' innovation strategies, emphasizing integrative conflict-handling behavior, and employing formalization and organizational procedures.

Research and Development in the Social Sciences and Humanities, Sociology, Social aspects, Analysis, Work groups, Teamwork (Workplace), Organizational behavior

---

Pioneering advantage in new service development: a multi-country study of managerial perceptions

Article Abstract:

A new study investigates whether pioneering a new product leads to competitive advantages in the market and tests the importance of four types of pioneering advantage.

Management, Business, Innovations

Similar abstracts:

• Abstracts: On theory in operations management. The relationship between product customization and organizational structure
• Abstracts: Stalking information: Bayesian inventory management with unobserved lost sales. Capacity allocation using past sales: when to turn-and-earn
• Abstracts: Gainfully employed with the founder. Passion pushes a high achiever into a new niche. To harvest the Net, first line up the training
• Abstracts: Casino's next bet. Boiling point: with a booming stockmarket and a trend for apartment living, the housing market is soaring. But how high can it go?
• Abstracts: Mating dance of the funds shows no sign of slowing, says chief choreographer

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.