And Now, Some Words About Sponsors

Article Abstract:

Corporate sponsorship of events or causes can be a good way for companies to increase brand or product awareness. Declining governmental support for non profit organization leaves a wide choice for potential sponsors, though sports and causes are the most popular areas for corporate support. Sponsorship requires a great deal of effort and does not have the tangible results associated with other marketing strategies, but companies can enhance their images by being associated with the sponsored event.

United States, Marketing procedures, Marketing, Marketing/Advertising Methods, Analysis, Corporate sponsorship, Rachel's Gourmet Snacks

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"Outrageous Service" keeps them laughing

Article Abstract:

A restaurant franchise owner recommends surprise service that involves the customer. His sales increased heavily in 1990 and 1991. He believes in adding unexpected extras to customers' orders, and word of mouth is his best advertising.

Eating places, Patent owners and lessors, Management, Column, CHU, AFC Enterprises Inc. Church's Chicken Div.

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Growing a franchise from within

Article Abstract:

Companies often find franchisees among their own employees. The employees are trained and have a sense of the company's goals and strengths. Some companies offer a line of credit to help potential franchise owners get started.

Labor relations

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