Apple Computer is set to unveil today six new models, including two portables

Article Abstract:

Apple Computer Inc debuts three new laptop computers, called Powerbooks; two new workstations, which represent the firm's biggest push into the market for high-end computers; and a new version of its Macintosh Classic. In the wake of the failure of another Apple portable in 1989, the firm took the highly unusual step of asking an outside firm, Sony Corp, to build the new laptops. Analysts predict first-year sales of at least 300,000 PowerBooks, or $700 million. The PowerBooks will be priced at $2,299 to $4,599 and weigh five or six pounds. The PowerBooks will probably be in short supply until early 1992. Apple also debuts two Quadras workstations, priced from $5,699 to $9,199. Based on the Motorola 68040 microprocessor, the Quadras is meant to be used by scientists or financial traders or as a file server. The new, more powerful Mac Classic II has a Motorola 68030 microprocessor and is priced at $1,899 to $2,399, depending on hard disk size.

Laptop computers, Apple Macintosh Classic II (680X0-based system), Apple Macintosh PowerBook (PowerPC-based notebook), Apple Macintosh Quadra 700 (680X0-based system), Apple Macintosh Quadra 900 (680X0-based system)

---

Apple replaces most of Macintosh line

Article Abstract:

Apple Computer Inc introduces three new Macintosh microcomputers - the Macintosh Classic ($1,499); the Macintosh LC ($3,098); and the Macintosh IIsi ($4,897). Retailers usually set Mac prices at least 25 percent below list, so that these products are especially noteworthy for their pricing. According to Apple CEO John Sculley, Apple wants to 'bust the myth' that the company's computers are too expensive. The new Macs all come with hard disks and 2Mbytes of internal storage. A reason for Apple's aggressive pricing is mentioned: there are improvements in software for IBM PCs - notably the release of Microsoft Windows 3.0, so that MS-DOS users now have many of the popular command-and-control features of the Macintosh available on their IBM or IBM-compatible machines.

Computer industry, Beliefs, opinions and attitudes, Market share, Price cutting, Marketing Strategy, Sculley, John, Apple Macintosh IILC (Microcomputer), Apple Macintosh Classic (680X0-based system), Apple Macintosh IIsi (680X0-based system)

---

Similar abstracts:

• Abstracts: Apple Computer 'press defense' wins suit. Xerox to appeal judge's ruling on Apple suit. IBM loses round to tiny firm on 'Big Blue' nickname
• Abstracts: IBM bolsters lines of minicomputers, its AS/400 and 9370. IBM to unveil several models in AS/400 line. IBM to introduce various models of workstations
• Abstracts: IBM, Apple outline plan, but questions remain on products, rivals' response. Technology
• Abstracts: Bell Atlantic set to pay big fine in Pennsylvania. Ameritech is planning to concentrate on developing international markets
• Abstracts: Phone systems get FCC nod to carry TV. FCC proposes using new technology to send video and voice by airwaves

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.