Arnold Communications is leading what may be the biggest campaign against smoking
Article Abstract:
After a three-month review, the American Legacy Foundation has selected Arnold Communications to lead a team of ad agencies to develop a massive TV, print, radio and Internet ad campaign aimed at discouraging teens from starting to smoke. The campaign has an initial budget of $150 to $255 million, and is funded by the settlement between Big Tobacco and the attorneys general. After decades of making ads to persuade people to smoke, ad agencies are now turning to help out the anti-smoking movement, as society's attitudes toward smoking change from positive to negative. Arnold Communications will lead a team comprised of Crispin Porter & Bogusky, Bromley, Aguilar and Associates, Burrell Communications Group, Nixon Group, Teenage Research Unlimited and Imada Wong Communications Group. The other finalist teams were headed, respectively, by Messner Vetere Berger McNamee Schmetterer/Euro RSCG in New York, and Richards Group in Dallas. The winning team was selected by a panel that included former president of the American Medical Association Lonnie Bristow and David L. Milenthal, chairman of HMS Partners.
Publication Name: The New York Times
Subject: Business, general
ISSN: 0362-4331
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
From Century 21, a promotion of 21st century baseball
Article Abstract:
Major League Baseball and Century 21 have hooked up to promote a new wave of advertising for baseball. They are going ahead into the future and using futuristic uniform displays and scoreboards to promote the future of baseball.
Publication Name: The New York Times
Subject: Business, general
ISSN: 0362-4331
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Motorola says its earnings beat forecasts; cost cuts get the credit, not increased demand. Advertising: in a new campaign for Motorola, Leo Burnett hopes to make 'Digital DNA' a household phrase
- Abstracts: Shock overload leads CNET to redo its ads. Carlton campaign boasts of tar rating
- Abstracts: AT&T, British Telecommunications to unveil managers of joint venture
- Abstracts: A fledgling agency is aiming to show that big thinking can come in a small package. Goldberg Moser O'Neill plans revamping in a bid to make itself better known as a creative shop
- Abstracts: E*Trade joins push to extend trading hours. Heinz to shed units and jobs in an overhaul. A $5 billion revamping at Monsanto; job cuts to free funds for drug and seed lines