Double-barreled adjustments at an agency's tumultuous New York office

Article Abstract:

The New York office of TBWA/Chiat/Day is getting reorganized again so that it can work on its image and its culture. How humiliating to have Ad Age say your office "remains below the standards of the California office." Both sides, administration and creative, will receive new managers. President and chief executive will be Carl Johnson who will move to New York from TBWA GGT Simons Palmer in London. Executive creative director will be David Page coming from Ogilvy & Mather New York.

Comment:

New York employees get reorganized at management level

Agency Personnel, Other staff changes & profiles, Human resource management, Employment, TBWA Chiat/Day Inc.

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Goldberg Moser O'Neill plans revamping in a bid to make itself better known as a creative shop

Article Abstract:

Goldberg Moser O'Neill had billings of around $58 million in 1990 when it was a new spin-off agency. Now it has billings of around $450 million, but it is still not satisfied. It wants to triple that figure in three years. Even more than that, it wants greater recognition among ad agencies and potential clients. Current clients include Cisco Systems, Coca-Cola and Dell Computer Corp.

Comment:

San Francisco ad agency wants to build reputation and billings to $1 billion

Strategy & planning, Agency Planning/Goals, Planning, GMO/Hill Holliday, Goldberg Moser O'Neill Advertising

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