Assessing Czech consumers' reactions to Western marketing practices: a conjoint approach
Article Abstract:
The joint effects of country-of-origin information and two marketing variables on decision making among Czechs were examined using conjoint analysis. Results showed that Czech consumers were most sensitive to information about the country of origin of products although they were also sensitive to the pricing and advertising practices employed to market these products. This finding should interest western companies marketing to the Czech Republic and other Eastern and Central European countries.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 1996
User Contributions:
Comment about this article or add new information about this topic:
Diagnosing customer value: integrating the value process and relationship marketing
Article Abstract:
Research reviewing and organizing existing literature on the concept of value in marketing is presented. Particular attention is given to identifying the main focus of value research, namely on the nature of value as seen by customers and by organizations.
Publication Name: British Journal of Management
Subject: Business, general
ISSN: 1045-3172
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
See me consume
Article Abstract:
A description is presented of the studies which are being carried out by marketers to determine the factors which influence the decision making process of consumers. The use of anthropologists to advise marketers is discussed.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Forging advisers into a team. Setting sail on a new venture
- Abstracts: Contributions to marketing theory and practice from Industrial Marketing Management. Scientific contributions to the field from the Journal of Business-to-Business Marketing
- Abstracts: Excellence in action. Leadership for product development: a business excellence approach. Business excellence through a robust development process for innovative products
- Abstracts: Online travel is yet to take flight. Price is not the big deal for online shoppers. No premium in tradition, say online insurers
- Abstracts: Mexico consensus economic forecast: coning down from last year's high. Mexico economic news