At 21, CNN experiences an identity crisis

Article Abstract:

CNN has asked several top ad agencies for their portfolios in an effort to update their image as they lose market share. Stabs at past ad campaigns haven't made the cable network happy with the image they need to sell of a multimedia brand. Rivals MSNBC, CNBC are accelerating spending in advertising. Wonya Lucas, VP of strategic marketing hopes to pick an agency that can power them through this transition period.

Marketing procedures, Cable Networks, Cable and other pay TV services, Cable TV Networks, Marketing, Cable television broadcasting industry, Contracts, Cable networks (Television), Cable News Network

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Slim selection is seen for takeover targets

Article Abstract:

The drop in stock prices and ad spending may lead the largest ad agencies to consider making acquisitions. Experts see three possible candidates: Grey Global Group. Cordiant Communications Group and BCom3 Group. BCom3 Group would like to go public when the time is right, while Grey Global Group has no plans to sell itself soon, and Cordiant would consider an offer.

United Kingdom, Sales, profits & dividends, Agencies, Holding companies, not elsewhere classified, Financial Holding Companies NEC, Offices of Other Holding Companies, Planning, Financial services industry, Financial services, Forecasts and trends, Acquisitions and mergers, Financial holding companies, Cordiant Communications Group PLC, GREY, Grey Group (New York, New York), Bcom3 Group Inc.

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A 'gray' agency's new chiefs seek color

Article Abstract:

D'Arcy, Masius, Benton & Bowles' new leaders John Farrell and Susan Gianinno have started recruiting fresh talent in an effort to turn a boring dinosaur into a vibrant, creative agency able to win accounts again. Patrick Sherwood, Lance Smith and Nancye Green will join in to make D'Arcy competitive again in a fierce market.

Executive changes & profiles, Agency Personnel, Statistical Data Included, Officials and employees, Human resource management, Appointments, resignations and dismissals, D'Arcy Masius Benton and Bowles Inc., Sherwood, Patrick, Smith, Lance, Green, Nancye, Farrell, John, Gianinno, Susan

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