Lucent revises its revenue downward

Article Abstract:

Lucent Technologies predicts a loss of 25 to 30 cents a share for the first quarter with a plan to cut $1 billion this fiscal year including layoffs. Lucent erased $679 million in sales partially from equipment returned by distributors because of small demand. Lucent will no longer record gear as sold until it really is sold. Some analysts question CEO Henry Schacht guidance. Lucent was late to notice the demand for optical-networking equipment.

Sales, profits & dividends, Communications Equipment, Telecommunications Equipment, Communications Equipment Manufacturing, Statistical Data Included, Management, Telecommunications equipment industry, Telecommunications systems, Lucent Technologies Inc., LU, Schacht, Henry

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Corning to tout shift out of cookware

Article Abstract:

Corning Inc. is set to launch a $22 million ad campaign to stress its role as the global leader in glass fiber for fiber-optics communications systems. The print and TV ad campaign, produced by Doremus, New York, treads a fine line as it tries to avoid being overly technical or overly semtimental, while avoiding the pitfall that many high-tech firms run into by being too vague about their brands.

Campaigns, STONE, CLAY, AND GLASS PRODUCTS, Glass Products, Glass and Glass Product Manufacturing, Public Relations Agencies, Public Relations, Public relations services, Advertising, Glass industry, Corning Inc., GLW, Glass, Advertising campaigns, Fiber optics industry, Public relations firms, Doremus and Co.

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SBC recruits some Excite@Home users

Article Abstract:

SBC Communications has launched a new ad campaign designed to recruit high-speed cable-modem subscribers from financially-troubled Excite@Home. SBC's campaign stresses the company's 120-year history and its digital-subscriber-line service's reliability. Excite, in bankruptcy proceedings, cut services to 25% of its broadband customers when it couldn't reach an agreement with cable-operator AT&T.

Telecommunications, Telegraph & other communications, Telephone Communication, Campaign Launched, Services, Internet service providers, Telecommunications services industry, Telecommunications industry, Marketing, Cable modems, AT&T Inc., SBC, At Home Corp., ATHM, Digital Subscriber Line modems, DSL modems

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