Audit attack

Article Abstract:

The Big Four Australian accounting firms are engaging in an intense rivalry for auditing business. PricewaterhouseCoopers is hoping to pick off clients from Deloitte Touche Tohmatsu, while Ernst & Young and KPMG are content to maintain their current customers. A table listing the top 100 Australian companies and their auditors is presented.

Market share, Auditing, Ernst & Young L.L.P., Company market share, Deloitte Touche Tohmatsu, PricewaterhouseCoopers L.L.P., KPMG Australia

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The Stockford lessons

Article Abstract:

Mid-tier Australian accounting firms are learning from the failure of Stockford how to create a national brand. Stockford's consolidation strategy did not work, but a federation model might be a viable structure for a national network.

Organizational history, Organization dissolution, Stockford Ltd.

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The right brand

Article Abstract:

John Hood, managing partner of accounting firm mhm, previously known as McLachlan Hodge, discusses the steps that should be followed for successful rebranding of the company.

Management dynamics, Executive changes & profiles, Company Identity PR, Management, Officials and employees, Beliefs, opinions and attitudes, Corporate image, Company business management, Hood, John

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