Avis to try even harder with ads touting high quality of service

Article Abstract:

Avis Rent a Car is set to launch new TV ad campaign that keeps the 'We try harder' tagline and emphasizes Avis's customer service through humorous vignettes depicting terrible service in other sectors. Avis's new ad agency, Mccann Erickson Worldwide, says the ad campaign aims to enhance the tagline's meaning, by stressing that Avis tries harder in overall service, not just in the context of trying harder than its rival, Hertz.

Automobile Rent & Lease, Passenger Car Rental and Leasing, Automotive Rentals, No Drivers, Motor Vehicle Rent & Lease, Automotive Equipment Rental and Leasing, Analysis, Automobile lease and rental industry, Car leasing, Car rental, Advertising campaigns, Lease and rental services industry, Lease and rental services, Avis Rent A Car Inc., McCann-Erickson Worldwide Inc., Budget Rent A Car Corp., Cliff Freeman and Partners, BDGT

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Global-image campaign a first for Boeing

Article Abstract:

Boeing Co. contracted with FCB Worldwide advertising agency to create a series of television and print ads that will appear in the United States, Germany and Japan. The advertising campaign is designed to not only reach a worldwide customer base, but Boeing's employees as well. The message of the ads is: Boeing is much more than a global leader in building and selling comercial aircraft; it is also involved in building military aircraft, communications satellites and the rockets that put them into orbit. The ad campaign is costing the Seattle, Washington-based aerospace concern $50 million and is a departure from its 25-year relationship with Cole and Weber ad agency.

Aircraft & Parts, Aerospace Product and Parts Manufacturing, Account Activity, Aircraft and Parts, Aircraft industry, FCB Worldwide

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Postal Service seeks more Web deliveries

Article Abstract:

The U.S. Postal Service is spending $35 mil on a Foote Cone and Belding-designed campaign promoting its Priority Mail services to online shoppers. Zona Research Inc. says USPS competitor UPS shipped 52% of such business last Christmas (1998), compared to a 32% USPS share. Presently, the Postal Service ships about 75% of mail catalog orders. The USPS is presently the low cost provider of this service.

Regulation and Administration of Communications, Electric, Gas, and Other Utilities, Mail & Express Services, Couriers, Campaigns, Postal Services, Courier services, except by air, Economic aspects, Delivery services, Market share, Electronic commerce, E-commerce, Mail receiving and forwarding services, Mailing services, Postal service, United States. Postal Service, Foote, Cone and Belding

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