Web site sets gay-themed ads for big, national publications

Article Abstract:

Gay Financial Network plans to spend $6 mil to promote it's Gfn.com Web site in various publications. The company wants to establish credibility and recognition in mainstream media as it seeks further financial backing.

Advertising, Media Planning/Goals, Advertising, not elsewhere classified, Advertising Services NEC, Other Services Related to Advertising, Print Media, Economic aspects, Advertising services, Gay Financial Network Inc., Media Group Inc. (New York, New York), Mad Dogs and Englishmen Inc.

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In marketing to gays, lesbians are often left out

Article Abstract:

While advertisers are increasingly tapping the lucrative gay market, lesbians are still fighting the image as butch women who don't spend money. As many advertisers purport the "Dyke" image, Girlfriends magazines reports that the median lesbian household income is $47,700. 54% of these women have professional or executive positions. However, American Express Financial Advisers markets to lesbians because they are great savers and smart money managers. And Subaru of America woos lesbian customers with national advertising and funding for gay organizations. An Atlanta automobile dealer holds a lesbian dance every Christmas - and around a third of his Subaru fleet are sold to lesbians.

Marketing, Marketing/Advertising Methods, Demographics, Lesbians

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HotJobs plans to show its hand with new multimedia campaign

Article Abstract:

Hoping to repeat the success of the ad it ran during the 1999 Super Bowl, HotJobs has booked 2 ads for the 2000 event. The TV ads by McCann Erickson are part of a $20 mil multimedia campaign.

Campaign Launched, McCann-Erickson Inc., HotJobs.com Ltd.

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