'Brand counsellors' find a spot between agency and consultancy

Article Abstract:

Principals was started in 1995 by four successful advertising executives who wanted to own their own business and focus on the marketing of brand images. Their approach was to provide a service that filled the gap between an ad agency account management and a business consulting service. While their emphasis was on strategic innovation, they were not opposed to producing creative advertising campaigns. Some of the agency's blue-chip clients include Telstra, Lion Nathan, Coca-Cola South Pacific, and Land Lease. The original four partners are Jack Vaughan, Johan du Toit, Wayde Bull, and David Barnes.

Marketing, Principals

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Pick yourself up, brush yourself down, and start all over again

Article Abstract:

The Advertising Federation of Australia, the political arm of the advertising industry, was unable to prevent the 1997 government ruling that cancelled the accreditation system. During and after the ruling process, many companies withdrew their membership. The federation is embarking upon a plan to satisfy members by cutting membership fees and improving its value.

Regulation, Licensing, and Inspection of Miscellaneous Commercial Sectors, Public Relations Agencies, Public relations services, Advertising Regulation, Lobbyists, Australia, Political activity, Economic policy, Advertising law

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