Brand power: the first survey of brand value in Australia has produced some surprising results
Article Abstract:
The first league table of the most valuable Australian and New Zealand-owned brands is presented. Australia's most valuable brand is Telstra, worth an estimated A$9.4 billion, followed by the leading four banks. Telecom NZ is the only New Zealand brand in the top 20.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
Rice-power boost for biscuit maker
Article Abstract:
A profile of the Australian biscuit manufacturer Arnotts is presented. The company's research and product innovation program, the demand for healthier snacks and the increase in market share achieved are examined.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Inside the hidden measure of sharemarket values. Austar's rich harvest. Bidders for BT must consider culture as well as cash
- Abstracts: Investors want to be in the red: fine wine is under close inspection from Australian fund managers. Days of wine and roses
- Abstracts: The world is their oyster: operators in Indonesian might soon challenge Australia's highly protected pearling industry
- Abstracts: No boom, but advertisers still have some bounce. Fading denim. High hopes in toyland
- Abstracts: Love the job. Workplace branding