Building grounded theories of management action
Article Abstract:
A structured approach to ground theory building in relation to management action is considered.
Publication Name: British Journal of Management
Subject: Business, general
ISSN: 1045-3172
Year: 2000
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Learning and organization in the knowledge-based information economy: Initial findings from a participatory action research case study
Article Abstract:
A multiphase, project-based action learning and research project is examined.
Publication Name: British Journal of Management
Subject: Business, general
ISSN: 1045-3172
Year: 2000
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The service brand as relationships builder
Article Abstract:
Relationship marketing is examined.
Publication Name: British Journal of Management
Subject: Business, general
ISSN: 1045-3172
Year: 2000
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