Building societies: change, strategy and corporate identity
Article Abstract:
The Building Societies of Great Britain have been credited with establishing themselves as an industry providing the majority of home mortgages in the UK, but have failed in creating a corporate image separate from the banking industry. The evolution of building societies from movement to industry can be traced to the 1980s when the interest rate fixing cartel set up by the Building Society Association (BSA) ceased to operate and the Building Societies Act of 1986 was passed into law. The abolition of the interest rate fixing cartel was initiated by Abbey National Building Society's decision to depart from the BSA. However, the Abbey National decision also resulted in a lack of definition between building societies and banks. The absence of the Building Societies' corporate identity is attributed to the ill-conception and poor projection of the corporate image, and the lack of attention to the 'people' aspect in marketing.
Publication Name: Journal of General Management
Subject: Business, general
ISSN: 0306-3070
Year: 1991
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Merger madness: the final coup de grace
Article Abstract:
The successful outcome of a merger or acquisition to a large extent depends five crucial factors. These are the willingness to work together, mutual organizational understanding, flexibility to transfer and receive organizational capabilities, cause-effect understanding of benefits and the development of discretionary resources. Moreover, elements that comprise the merger mix should be in harmony at every stage of the merger to ensure its success. The four elements are corporate communication, corporate identity, finance and stakeholders. To ensure a desirable outcome the various stages of the merger-life-cycle should carefully be coordinated to take advantage of the two firms' strengths. The merger-life-cycle is composed of three phases, the pre-, during and post-merger stages in which different issues must be addressed.
Publication Name: Journal of General Management
Subject: Business, general
ISSN: 0306-3070
Year: 1999
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In the words managerial approaches to exploring corporate intended image through content analysis
Article Abstract:
The role of online content analysis in building the images and reputation and brand personalities of an organization, during corporate communication, is presented.
Publication Name: Journal of General Management
Subject: Business, general
ISSN: 0306-3070
Year: 2007
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