Cadbury's little winner turns two

Article Abstract:

Cadbury Confectionery's marketing of "Yowies," small, foil-wrapped critters with a hollow inside containing a small egg revealing an animal, has caused sales to skyrocket in Australia and abroad. Since the Yowies' inception in 1997, more than 65.5 million Yowies have been sold for more than $100 million. Cadbury allocated more than $2.2 million for the British advertising campaign, which resulted in 95,000 units being sold in five days. Yowie has 40.2% of the children's confectionery market. Cadbury has developed educational product extensions: Yowie books, CD-ROMs, a magazine, information kits for schools, and a movie.

Chocolate & Choc-Type Confections, Chocolate and Confectionery Manufacturing from Cacao Beans, Sugar and Confectionery Products, Chocolate candies, Marketing, Chocolate industry, Cadbury Confectionery Ltd.

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Promises in the post

Article Abstract:

The franchising plans of Australia Post are presented.

Strategy & planning, Alliances, partnerships, Private Mail & Express Services, Couriers and Messengers, Air courier services, Planning, Courier services, Express delivery services, Company business planning, Australia Post, Franchising

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