Century's end offers more fizzer than fizz

Article Abstract:

The advent of the year 2000 was expected to be the subject of many advertising campaigns, but Australian companies have been less than enthusiastic. One of the few sectors to capitalize on the new millennium is the alcoholic beverage industry since it is certain that Australians will buy large quantities for their celebrations. Overall however, millennium marketing did not live up to expectations.

Beverages, Beverage Manufacturing, Alcoholic Beverages, Statistical Data Included, Marketing, Alcoholic beverage industry, 2000 AD, Event marketing, Liquor industry

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PR gets harder to sell

Article Abstract:

The Public Relations industry is under scrutiny from the corporate sector where the executives want measurable proof that public relations works. The development of standard criteria and the exact measurement of the effectiveness of the public relations exercise are some of the issue that the industry is struggling to manage.

Public Relations Agencies, Public Relations, Public relations services, Evaluation, Public relations firms

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Nurture your bright sparks

Article Abstract:

The significance of testing methods to identify a successful business innovation, for small and medium-size firms in dairy farm sector, is discussed.

Dairy Products, Methods, Dairy industry, Dairy products industry, Organizational change, Small and medium sized companies, Test marketing

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