Can small movies attract big audiences to television's Oscar show?

Article Abstract:

This year's most Academy Award-nominated movies, Cider House Rules and American Beauty worry Oscar network ABC. In the past, the more people that have seen the year's favored-movies, the more will watch the Oscars. This year's small films have not garnered blockbuster ratings. The network also knows that audiences have dropped off because of a poorly produced show - this year they are picking up the pace, dropping musical medleys and bringing back host Billy Crystal.

Statistical Data Included, American Beauty (Motion picture), The Cider House Rules (Motion picture), Academy Awards (Motion pictures)

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NBC's WWF pact prompts skepticism

Article Abstract:

Given the high annual median income of the typical NBC television viewer, the network's new alliance with the World Wrestling Federation to create the Extreme Football League is viewed with skepticism by critics, advertisers and even some affiliates. The XFL will offer viewers more violence, drama and few rules, which may attract younger men to its audience. Male viewers of NBC now have an average age of 45. Many advertisers who avidly seek spots on 'Monday Night Football' are likely to avoid the XFL, due to its violence, however.

Television Broadcasting, Television broadcasting stations, Strategic alliances, Radio and Television Broadcasting, Radio & TV Broadcasting, TV Networks, All Other Amusement and Recreation Industries, Amusement and recreation, not elsewhere classified, Recreation NEC, Planning, Television broadcasting industry, Contracts, Leisure industry, Broadcasting industry, Broadcasting, Television networks, Recreation, National Broadcasting Company Inc., World Wrestling Entertainment Inc., Extreme Football League, WWFE

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Spielberg's 'A.I.' faces marketing hurdles

Article Abstract:

Warner Bros. may be feeling nervous about the public's awareness, and response to Steven Spielberg's new movie, 'A.I. Artificial Intelligence'. Movie executives hadn't seen the movie until late May because Spielberg, who collaborated with the late Stanley Kubrick, kept the production behind locked doors. The studio deluged TV with ads leading people to think wrongly that A.I., with Haley Joel Osment, is a family movie. Adding to the confusion, "Today" show co-host Matt Lauer had referred to the movie as 'A-One'. Spielberg sent him a case of steak sauce.

Campaigns, Works, Warner Bros., Spielberg, Steven, A.I. Artificial Intellligence (Motion picture)

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