Can which bank make it happen?
Article Abstract:
Australia's Commonwealth Bank is redefining its marketing focus with a new brand-positioning statement and a network television campaign beginning July 4, 1999. The new new slogan "Make it Happen" will be featured in a 90-second television commercial. Following the July 4 airing, a series of commercials will show how customers have achieved their financial goals through Commonwealth Bank. All 29,000 Commonwealth staff members have been part of the cultural branding change.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
One-track mind
Article Abstract:
The significance of promoting a corporate brand for a customer is examined. The approach to be followed to know the brand value is presented. The branding strategies followed by global management consultancy TMI International, the Westpac Banking Corporation and Suncorp are presented.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
Bank's radical $40m ploy moves the ad industry
Article Abstract:
Graham Ford, general manager of brand marketing of the Commonwealth Bank of Australia, has made two surprise moves recently, replacing the bank's media buying agency in 1999 and the bank's advertising agency in 2000.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Tax time - more often. Collective demand. GST: no small business mercy
- Abstracts: The 'which bank' trials. Don't cross the street for anything less than $20 million
- Abstracts: Ninemsn enters its testing time. Quietly minding his own business. LookSmart's new suit
- Abstracts: Environmental industry
- Abstracts: Watching the Whitehouse. Mutual disregard. All systems go