Chance, imitative, and strategic antecedents to multimarket contact
Article Abstract:
Evidence suggests that multimarket contact is a result of chance market contacts among competing firms using uncoordinated strategies as well as strategic attempts to create multimarket contact based on insight learned from experience. This finding is demonstrated by the results of an empirical study of the evolution of dyadic multimarket contacts among commuter airlines in California during 1979-1984. Multimarket contact also arises from vicarious learning associated with multimarket contact and trait-based imitation unrelated to multimarket contact.
Publication Name: Academy of Management Journal
Subject: Business, general
ISSN: 0001-4273
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
Taking stock of networks and organizations: A multilevel perspective
Article Abstract:
A research on the antecedents and consequences of networks at the interpersonal, interunit, and interorganizational levels of analysis are reviewed. Current theoretical and empirical trends are evaluated along with the guidance on the future research that highlights the importance of investigation of cross-level network phenomena.
Publication Name: Academy of Management Journal
Subject: Business, general
ISSN: 0001-4273
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Understanding strategic responses to institutional pressures. The role of knowledge embeddedness in the creation of synergies in strategic alliances
- Abstracts: Measuring nonprofit marketing strategy performance: The case of museum stores. Relationship marketing in the not-for-profit sector: An extension and application of the commitment-trust theory
- Abstracts: Measuring nonprofit marketing strategy performance: The case of museum stores. part 2 Corporate sponsorship of a cause: The role of identification in purchase intent
- Abstracts: Time to break up: Social and instrumental antecedents of firm exits from exchange cliques. Taking empowerment to the next level: A multiple-level model of empowerment, performance, and satisfaction
- Abstracts: Transformational leadership and job behaviors: The mediating role of core job characteristics. Leader-member exchange as a mediator of the relationship between transformational leadership and followers' performance and organizational