Computer games venture into the world of gun, bow and big game

Article Abstract:

Computer games with a hunting theme are among the top sellers at retailers, despite being technologically crude compared to offerings for so-called serious gamers. Their popularity is attributed to their low price, around $20, and to the rise in the number of sub-$1000 personal computers being sold to an older male demographic sector. These inexpensive computers will not run the more sophisticated gaming software. Wal-Mart executive Robert Westmoreland recognized the potential for such products and encouraged software maker Activision to develop two of the most popular games, one of which is Cabela's Big Game Hunter. The success of the games surprised the rest of the industry. Since then, other makers have jumped in. Titles include two GT Interactive games, Deer Hunter and Deer Hunter II 3-D, and the spoof game, Deer Avenger, which features deer hunting humans.

Prepackaged software, Marketing procedures, All Other Specialty Food Stores, Variety stores, Discount Stores, Innovations, Computer software industry, Software industry, Product information, Wal-Mart Stores Inc., Marketing, WMT, Computer games, Activision Inc., ATVI, Westmoreland, Robert

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Excite@Home to acquire Bluemountain; up to $1 billion price for greeting-card site

Article Abstract:

Bluemountain.com, the popular electronic greeting card Web site, is being acquired by Excite@Home for cash and stock. Bluemountain, a subsidiary of Blue Mountain Arts Publishing Co., offers free greeting cards over the Internet. Excite, hoping to capitalize on the Web site's popularity by increasing its market share of Internet visitors to 34%, plans to build on Bluemountain's success by selling gifts, flowers, chocolates. Advertising revenue is expected to rise also.

On-Line Information Services, Videotex & Teletext, Telegraph & other communications, Other Commercial Printing, Greeting Cards, Economic aspects, Mergers, acquisitions and divestments, Internet, Internet service providers, Online services, Internet services, Internet service provider, At Home Corp., ATHM, Greeting cards industry, Greeting card industry, Bluemountain.com, Blue Mountain Arts Publishing Co.

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