Conjoint Analysis of Price Premiums for Hotel Amenities

Article Abstract:

Metric hybrid conjoint models have had a respectable level of industrial usage. These models aim at decreasing data collection time and protecting individual differences in part-worth functioning. The model class is expanded to involve categorical conjoint analysis wherein there is a class-oriented criterion variable. The model is used on a conjoint problem with forty attributes and one hundred attribute levels. Findings indicate that simple functioning of self-explicated utilities for parts of a hotel amenities bundle with regard to respondents' attitudes toward the whole bundle was inept. The problems of correlation attributes in research with full profile data collection methodology is analyzed in three cases: low environmental correlation, high environmental correlation of subset attributes, and moderate environmental attribute correlations. For hotel amenity pricing, stimulus profiles can be built to accommodate price variation and dependency on amenities. Extensive tables of attribute data on hotel amenities are featured. Problems of cue consistency and different regression analysis demands are considered.

Models, Hotels and motels, Regression analysis, Automatic data collection systems

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Exclusive dealing and price promotions

Article Abstract:

Price promotions are short-run price discounts provided by retailers that are usually supported by manufacturers through trade deals. To provide illumination on this subject, a study was conducted on retail price promotions and manufacturer trade deals with exclusive deals. Results indicated that models that do not recognize the existence of retailers overestimate the depth of promotions. The price promotions outcomes of markets with and without exclusive dealings were compared. Findings showed that markets with more intermediaries will have a smaller frequency and depth of consumer price promotions. One should expect larger trade deals to result in a smaller percentage of retailer pass-through than do smaller trade deals and trade deals to be more regular than price promotions. In markets with more exclusive deals, the pass-through of the brands with smaller trade deals should be higher.

Exclusive dealing agreements, Discounts (Sales)

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Price discrimination through offers to match price

Article Abstract:

Price discrimination strategies of firms are discussed. In the hypothetical case studied, a discrimination is made between two classes of of customers who have different cost of information. The firm's list price is combined with an offer to match the price of any other firm. The firm will be successful in discrimination if the price is lower elsewhere. Each firm's list price increases in the number of sellers, while total sales decrease in the number of sellers. The sellers can discriminate more effectively and increase sales and profits by coordinating their efforts.

Prices and rates, Retail industry, Retail trade, Accounting, Business-to-business market, Business to business market, Unit pricing

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