Purchase experiments of extra-ordinary and regular influence strategies using artificial and real brands

Article Abstract:

Research designed to develop a more robust empirical basis for the forecasting of consumer brand choice behaviour under near-realistic, dynamic influence-strategy conditions is presented. It was found that extra-ordinary influence strategies affect short-term penetration more extensively than buying frequency per buyer and buying frequency for all households.

Brief Article, Brand choice

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Learning why some customers shop at less convenient stores

Article Abstract:

Top-of-mind awareness is strongly linked to the choice of the first brand or store retrieved. There are certain brands and store attributes and benefits that serve as associated cues. The associates-to-store (or brand) retrieval helps to define the achieved positioning.

Retail Trade, Marketing, Statistical Data Included, Analysis, Retail industry, Retail stores, Stores

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Consumer decision-making styles and mall shopping behavior: building theory using exploratory data analysis and the comparative method

Article Abstract:

Relation between consumer buying behavior and mall shopping behavior is analyzed using exploratory data analysis.

Science & research, Consumer behaviour, Shopping malls

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