Consumer need for tactile input: an internet retailing challenge
Article Abstract:
The importance of the need to touch potential purchase items and the lack of this ability in online shopping are discussed.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2003
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The effects of utilitarian and hedonic online shopping value on consumer preference and intentions
Article Abstract:
Consumer preferences in online shopping and influence of hedonic and utilitarian behaviors in this context are evaluated.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2006
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Gender-congruent ambient scent influences on approach and avoidance behaviors in a retail store
Article Abstract:
Gender influence on customer preferences is evaluated by focusing on fragrance related product sales in retail stores.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2006
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