Convergent, contrasting, and country-specific attitudes toward television advertising in Germany and the United States
Article Abstract:
Data from a sample of individuals from Frankfurt, Germany and California was analyzed to determine whether German and American audiences have similar attitudes toward television commercials. German society has been changing since the early 1980s as a result of an increase in US commercials and US-style programming. Results revealed a general trend of convergence of attitudes in both countries. However, only 40% of least educated Germans perceived TV advertising as an important source of information compared with 81% of Americans.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 1998
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Safety culture: the prediction of commitment to safety in the manufacturing industry
Article Abstract:
The attitudes of employees within the manufacturing industry towards safety can be modelled on the basis of individual safety actions, management safety actions and safety training quality, according to a survey of 13 manufacturing firms. Employees identified the strongest link with safety quality in respect of management safety actions, indicating that they feel existing safety practices are not within their own control. Appraisals of safety commitment can best be improved via management safety action interventions.
Publication Name: British Journal of Management
Subject: Business, general
ISSN: 1045-3172
Year: 1998
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Culture formation in a new television station: A multi-perspective analysis
Article Abstract:
Culture formation in a new television station is examined.
Publication Name: British Journal of Management
Subject: Business, general
ISSN: 1045-3172
Year: 2000
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