Corporate political strategies for widely salient issues
Article Abstract:
The information and reputation cascades, driven up by activists or nongovernmental organizations, in that may cause public policy issues to become widely salient is studied. The way the firms can prevent the occurrence of such wide spread salience and the way they can respond once an issue has become widely salient is discussed.
Publication Name: Academy of Management Review
Subject: Business, general
ISSN: 0363-7425
Year: 2005
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Integrating market orientation and competitive benchmarking: a methodological framework and application
Article Abstract:
With reference a case study of the United Kingdom agribusiness sector, the correlation between firms' market orientation, their performance and their competitive benchmarking, is analyzed.
Publication Name: Total Quality Management & Business Excellence
Subject: Business, general
ISSN: 1478-3363
Year: 2006
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