Creating brand assets

Article Abstract:

Building and managing brands is a time and cost consuming process. Over a period such brand building pays richer dividends than concentrating on short term return on investment. Business enterprises should, therefore, take note of customer's experience with the product or service to understand the effectiveness of their marketing strategies.

Economic aspects, Marketing, Product management, Company marketing practices

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Connecting to customers

Article Abstract:

The significance and benefits of customer advisory board (CAB) in business organizations for understanding the customer's realities, and in creating a link between the marketplace and organizational executives is discussed.

Personnel administration, Human resource management, Company personnel management

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The right message

Article Abstract:

The importance of having a meaningful dialogue with customers and the care and attention to detail required while preparing a questionnaire are explained.

Usage, Evaluation, Consumer preferences, Questionnaires

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