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Brand values surge

Article Abstract:

The valuation of the top Australian brands for the year 2004 is discussed. The biggest increase is seen in the retail industry. All these brands have increased the cost of capital and drive earnings of their respective organizations. The statistical data of these top most brands is also given.

Author: Lloyd, Simon

Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2004

Sales & consumption, Retail Trade, Retail industry, Brand name products, Brand names, Rankings, Industry sales and revenue

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The price of loyal customers

Article Abstract:

Sales of car manufacturers and its effect on clients are discussed. It is observed that, though manufacturers are spending record sums in advertising industry, they are rendering millions of dollars, in checking that their clients are happy.

Author: Lloyd, Simon

Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2005

Motor vehicles and car bodies, Management dynamics, Advertising, Advertising Activity, Management, Automobile industry, Company business management, Advertising expenditures

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Subjects list: Australia

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