David Jones goes courting at the top end of town
Article Abstract:
David Jones has introduced the Instant Rewards program, part of a new marketing campaign to interest upscale David Jones credit cardholders to spend more money and gain rewards in 1998. The department store has a new television advertising campaign and a new catalog for the first time since 1996. David Jones is interested in the consumer in the top 20% of household expenditures.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 1998
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David Jones gets a boost by behaving a little more like other stores
Article Abstract:
David Jones department stores has reevaluated its image and position in the market by identifying its core consumers and accordingly changing its marketing techniques. The company developed a formal marketing section and altered its products and service to match its customers, who are mostly women. The plans for David Jones' changes will span three years, 1997-2000.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 1998
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The Smorgon clan puts a well-dressed foot in the door of a crowded market
Article Abstract:
Generation Investments, a firm owned by the Smorgon family, introduced Superga shoes in Australia in Mar 1998. Generation Investments is a distributor and Superga is an Italian shoe manufacturer. Generation Investments signed a contract with David Jones, an Australian shoe store, and 73 other shoe stores to sell Superga shoes in Aug 1998.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 1998
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