Woolies returns fire
Article Abstract:
Roger Corbett, Woolworth's chief executive has started a new advertising campaign to promote the company's products. The initiative is Woolworth's answer to Coles Myer's petrol deals. The competition between the two food and liquors retailers and the strategies being adopted by Woolworth are discussed.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2004
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Have a go, yer mugs
Article Abstract:
The Eye on Australia survey states that 97% of the respondents say they admire people who go out and start their own businesses. Australians equate entrepreneurship with inventiveness and innovation and it has also become synonymous with decency, fairness and honesty in business.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2005
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