Internet advertising growing slowly; marketers want firmer proof that on-line promotions work
Article Abstract:
Web publishers, search engines and content providers have been counting on revenue from advertising to fund their promotional and start-up projects. The technology companies hopes for making consumers pay for services are proving to be futile, as users continue to resist paying for services they traditionally receive for free. Advertising on the Web grew from $55 million in 1995 to $200 million in 1996, more than $100 million of which was spent by computer- or Web-related companies. Industry analysts claim this makes it very difficult to determine which companies are truly making money and what the bottom-line spending totals are. They also claim the Internet medium is still to new to determine audience size, and too much is being expected from the Web.
Publication Name: The New York Times
Subject: Business, general
ISSN: 0362-4331
Year: 1997
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Pentagon to weigh competitor in missle plan
Article Abstract:
The Lockheed Martin Corp. may face new competition for its contract on the Army's $15 billion anti-missile system if the US Defense Department decides to seek bids from other defense industry companies. Lockheed has experienced 5 test failures of the system and is under fire from the Pentagon, which is considering hiring a second contractor or designing an entirely new anti-missile system. The Theater High-Altitude Area Defense (THAAD) anti-missile system, which is 4 years behind schedule and has cost over $3.2 billion, is designed to be an improvement on the Patriot missile system.
Comment:
Defense Dept. considers hiring second contractor on anti-missle system due to test failures
Publication Name: The New York Times
Subject: Business, general
ISSN: 0362-4331
Year: 1998
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