Unilever, Microsoft in European Net deal

Article Abstract:

Unilever PLC and Microsoft Corp. will extend their online ad pact to Europe in a three-year deal to widen Unilever's sponsorship of Microsoft's network to Microsoft Network Web sites in Europe. The pact shows that manufacturers are likely to rush to use the Internet to advertise. Unilever will let its current ad agencies take the first shot at making ads to appear online on MSN.

Contracts & orders received

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Agency creates new post for Unilever job

Article Abstract:

Ad agency J. Walter Thompson is expected to name Derek Day to newly created post of world-wide creative director for the agency's Unilever account. Unilever is about to reorganize its portfolio of 1,600 brands, and plans to center its ads on only 400. it is estimated that Unilever spent a bit more than five billion euros, or $4.73 billion, on advertising in 1999. The purpose of the new position at J. Walter Thompson is to coordinate the worldwide ad campaigns that Unilever hopes will buoy up its primary brands.

Advertising agencies, Management development, Soap, Cleaners, and Toilet Goods, Soap, Cleaning Compound, and Toilet Preparation Manufacturing, Soaps, Detergents & Toiletries, Agency Personnel, Officials and employees, Advertising, Appointments, resignations and dismissals, Toiletries industry, Consumer goods industry, Soap and cleaning agents industry, Cleaning agents industry, J. Walter Thompson (San Jose, California), Advertising executives, Copy writers, Day, Derek

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Delays by Microsoft could slow AT&T's interactive-TV rollout

Article Abstract:

Microsoft has run into technical drawbacks for its interactive TV software trials, placing the company's contract with AT&T for a planned introduction of 10 million boxes in jeopardy. Microsoft looked at its advancement in digital television as one of its cornerstone projects. AT&T wanted to deploy the new cable boxes by tis summer but Microsoft reports it wont start software technical trials on the product til possibly the first of next year. The software giant also has a contract with United Pan-Europe Communications. And the company's $5 billion investment in AT&T might assuage the actual commitment of Microsoft's pledge to outfit only 7.5 million boxes. Some analysts find the delays discouraging for the future of AT&T-Microsoft pact and rivals Liberate Technologies and OpenTV might have a jump on the new technology.

Research & development outlays, Cable and other pay TV services, Cable and Other Program Distribution, Interactive CATV Services NEC, AT&T Corp., T, Cable television broadcasting industry, Contract agreement, MSFT, United Pan-Europe Communications N.V., UPCO Y, Interactive media, Interactive technology, Interactive television

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