Delivering desired outcomes efficiently: the creative key to competitive strategy
Article Abstract:
To stay strong in an increasingly competitive climate, firms must think creatively and make the best of their resources. Managers tend to look at resources in terms of concrete product features rather than in terms of the abstract outcomes that are valuable to customers. Initially thinking about outcomes - and not about products, processes, or features - will enhance the creative use of resources that leads to competitive advantage. This mindset will allow managers to see alternate ways of delivering the outcomes that customers value. (Reprinted by permission of the publisher.)
Publication Name: California Management Review
Subject: Business, general
ISSN: 0008-1256
Year: 1998
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Defining the minimum wining game in high-technology ventures
Article Abstract:
The roles of technology development, product development, and strategy development in achieving minimum wining game are presented.
Publication Name: California Management Review
Subject: Business, general
ISSN: 0008-1256
Year: 2007
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Comment about this article or add new information about this topic:
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